1 Information We Collect

Information You Provide Directly

When you interact with us through our contact form or newsletter signup, we may collect:

• Name — to address you personally in our correspondence
• Email address — to respond to your enquiry or send you our newsletter
• Message content — the details of your enquiry submitted via our contact form
• Subject/topic — the category of your enquiry (e.g. general, advertising, news tip)

Information Collected Automatically

When you visit our website, certain data is collected automatically by us and our third-party partners:

• IP address — used for security, spam prevention, and approximate geolocation
• Browser type and version
• Device type and operating system
• Pages visited and time spent on each page
• Referring URL — the page that linked you to our site
• Date and time of your visit
• Clickstream data — how you navigate through our content

This data is primarily collected through cookies, Google Analytics, and server logs. It is used in aggregate form to understand how visitors use our site and to improve our content.

2 How We Use Your Information

We use the information we collect for the following purposes:

We do not sell your personal data to third parties. We do not use your data for automated decision-making or profiling that produces legal effects.

3 Cookies & Tracking Technologies

Our website uses cookies — small text files stored on your device — to provide functionality and improve your experience. Here is a breakdown of the cookies we use:

Managing Cookies

You can control and delete cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website. For more information on managing cookies, visit allaboutcookies.org.

Most browsers allow you to:

• View what cookies are stored and delete them individually
• Block third-party cookies
• Block cookies from specific sites
• Block all cookies from being set
• Delete all cookies when you close your browser

4 Google Services & Third-Party Tools

We use several Google and third-party services that may collect data independently. By using our site, you acknowledge the data practices of these services:

Google Analytics

We use Google Analytics to analyse site traffic and user behaviour. Google Analytics collects data such as pages visited, session duration, device type, and approximate geographic location via IP address. This data is anonymised and aggregated. Google may transfer this data to its servers in the United States.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

• Google Privacy Policy: policies.google.com/privacy
• Google Analytics Terms: marketingplatform.google.com

Google Site Kit

We use Google Site Kit to connect our site with Google’s suite of tools including Analytics, Search Console, and PageSpeed Insights. This integration helps us monitor and improve site performance.

CoinGecko API

Our site displays live cryptocurrency prices sourced from the CoinGecko API. When your browser loads our pages, it may make requests to CoinGecko’s servers. CoinGecko operates under its own Privacy Policy. We do not share any personal data with CoinGecko.

Hostinger (Hosting Provider)

Our website is hosted on Hostinger. As our hosting provider, Hostinger may process server logs that include IP addresses and request data. Hostinger operates under its own Privacy Policy.

Yoast SEO

We use Yoast SEO to optimise our content for search engines. Yoast may collect limited usage data to improve its plugin. It does not collect visitor personal data from our site.

5 Advertising & Monetisation

FinanceOnChains may display advertisements to support our free content. We may use the following advertising mechanisms:

• Google AdSense / Display & Video 360 — Google may use cookies to serve ads based on your prior visits to our site or other sites. You can opt out of personalised advertising by visiting Google Ads Settings.
• Sponsored content & partnerships — clearly labelled sponsored or promotional articles may appear on our site. These will always be disclosed.
• Affiliate links — some links on our site may be affiliate links, meaning we earn a small commission if you make a purchase through them, at no extra cost to you.

For interest-based advertising opt-outs, you can also visit:

• Digital Advertising Alliance (DAA)
• Network Advertising Initiative (NAI)
• Your Online Choices (EU)

6 Data Sharing & Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share data only in the following limited circumstances:

• Service providers — trusted third-party services that help us operate our site (e.g. hosting, analytics, email delivery). These providers are contractually obligated to keep your data confidential and use it only to perform services on our behalf.
• Legal compliance — if required by law, court order, or government authority, we may disclose information necessary to comply with our legal obligations.
• Protection of rights — to protect the rights, property, or safety of FinanceOnChains, our readers, or others.
• Business transfer — in the event of a merger, acquisition, or sale of assets, your data may be transferred. We will notify you before your data is subject to a different privacy policy.

All third-party service providers we work with are required to maintain appropriate security measures and are not permitted to use your data for their own marketing purposes.

7 Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy:

• Contact form submissions — retained in our email inbox for up to 2 years, then deleted unless ongoing communication requires otherwise
• Newsletter subscribers — retained until you unsubscribe. You may unsubscribe at any time via the link in any newsletter email.
• Analytics data — retained by Google Analytics for up to 26 months (configurable)
• Server logs — retained by our hosting provider for up to 30 days for security purposes

When data is no longer needed, it is securely deleted or anonymised.

8 Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal data:

• Right to access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate or incomplete data
• Right to erasure (“right to be forgotten”) — request deletion of your personal data
• Right to restrict processing — request that we limit how we use your data
• Right to data portability — receive your data in a structured, machine-readable format
• Right to object — object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting prior processing
• Right to lodge a complaint — you may lodge a complaint with your local data protection authority (e.g. the ICO in the UK, or your national supervisory authority in the EU)

To exercise any of these rights, please contact us at financeonchains@gmail.com. We will respond within 30 days.

9 Children’s Privacy

FinanceOnChains is not directed at children under the age of 13 (or 16 in some jurisdictions). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately at financeonchains@gmail.com and we will take steps to delete that information promptly.

Our cryptocurrency and financial content is intended for adults and informed readers. It does not constitute financial advice for any age group.

10 Security

We take the security of your data seriously and implement appropriate technical and organisational measures to protect it, including:

• SSL/TLS encryption — all data transmitted between your browser and our site is encrypted via HTTPS
• Secure hosting — our site is hosted on Hostinger with server-level security and regular backups
• Access controls — access to our WordPress admin and email systems is protected by strong passwords and limited to authorised personnel only
• LiteSpeed Cache — used in part to reduce server exposure and improve response security

However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security. In the unlikely event of a data breach that affects your rights, we will notify you as required by applicable law.

11 External Links

Our website contains links to external websites, including cryptocurrency exchanges, news sources, DeFi protocols, and other financial platforms. These websites operate independently and have their own privacy policies. We have no control over their content or data practices and accept no responsibility for them.

We encourage you to review the privacy policy of any external site you visit, especially before submitting any personal information. The presence of a link does not constitute an endorsement of that site’s practices.

12 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will:

• Update the “Last updated” date at the top of this page
• Post the revised policy on this page
• For significant changes, notify newsletter subscribers by email

We encourage you to review this page periodically to stay informed about how we protect your data. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

13 Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please don’t hesitate to get in touch:

We aim to respond to all privacy-related enquiries within 30 days. For urgent matters or suspected data breaches, please email us directly with “PRIVACY URGENT” in the subject line.

⚠ Disclaimer: The content on FinanceOnChains is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency investments carry significant risk. Always do your own research.